What Is Impressions?

Impressions measure the total number of times content is displayed to audiences, regardless of whether they interact with it. Unlike reach, impressions may include multiple views by the same person.

Impressions measure the total number of times content is displayed to audiences, regardless of whether they interact with it. Unlike reach, impressions may include multiple views by the same person.

How Boonrise Approaches This

Strategy comes before production. Every Boonrise project starts with understanding your audience, your message, and what success looks like — so that this concept works in service of your goals, not the other way around.

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