What Is Video Schema Markup (VideoObject)?
Video schema markup is structured data — written in JSON-LD and using the schema.org VideoObject type — that tells search engines and AI crawlers the key facts about a video: title, description, thumbnail, duration, upload date, and embed URL.
Every video page on the Boonrise website includes VideoObject schema markup. Here’s why it matters.
Search engines can read text but they can’t “watch” a video. Schema markup gives them a structured summary of what the video is about, who made it, when it was published, and where to find it. Without it, the video is a black box.
What VideoObject Schema Includes
{
"@type": "VideoObject",
"name": "Video title",
"description": "What the video is about",
"thumbnailUrl": "https://...",
"embedUrl": "https://...",
"uploadDate": "2024-01-15",
"author": { "@type": "Organization", "name": "Boonrise" }
}Why It Matters for GEO
Large language models and AI crawlers increasingly parse structured data to build their understanding of web content. VideoObject markup is one of the highest-leverage GEO signals for video-forward websites.
How Boonrise Approaches This
Strategy comes before production. Every Boonrise project starts with understanding your audience, your message, and what success looks like — so that this concept works in service of your goals, not the other way around.
Want to put this into practice?
Let's talk about your goals and how video can help you reach them.