What Is Zoom?
A zoom changes a lens's focal length to make a subject appear closer or farther away without physically moving the camera. Zooming changes framing but affects perspective differently than moving the camera itself.
A zoom changes a lens’s focal length to make a subject appear closer or farther away without physically moving the camera. Zooming changes framing but affects perspective differently than moving the camera itself.
How Boonrise Approaches This
Strategy comes before production. Every Boonrise project starts with understanding your audience, your message, and what success looks like — so that this concept works in service of your goals, not the other way around.
Related terms:
Want to put this into practice?
Let's talk about your goals and how video can help you reach them.